THE ADVOCATE 25
VOL. 77 PART 1 JANUARY 2019
In addition, many lawyers maintain their own blogs. Topics often include
practical, procedural and substantive information directed at prospective
clients. Writing blog articles ensures that you stay up to date on the latest
legal developments and case law in your field.
Some lawyers’ blogs in our province have become go-to resources for
prospective and current clients, as well as lawyers. Erik Magraken of
MacIsaac & Company’s BC Injury Law and ICBC Claims Blog15 and
Georgialee Lang’s family law blog, Lawdiva,16 are frequently visited by
lawyers practising in those fields for up-to-date information and expert
From a business perspective, blog content creation is a top priority for
marketers. For example, “Companies that published 16+ blog posts per
month got almost 3.5x more traffic than companies that published 0-4
monthly posts”.17 Blog publishing can also elevate your profile and provide
additional content for any of your related social media platforms, such as
LinkedIn, Facebook or Twitter. Some social media management platforms,
like Hootsuite18 and Later,19 can further assist a blogger by scheduling posts
days, weeks or months in advance.
In addition to written publications, a number of speaking opportunities are
available with legal associations and organizations. Don’t let your short
time in practice discourage you—even as a young lawyer, you may have
experience unique to your field, and there is always tremendous value in
teaming up with a senior counsel to present a talk.
CLEBC publications and courses throughout the year create opportunities
for speakers to contribute.20 Similarly, the TLABC, CBABC and organizations
like the Canadian Defence Lawyers21 feature speakers throughout
the year. For example, Jason Newton of Stevens Virgin, spoke at an event
held by the Canadian Defence Lawyers when he had been called to the bar
for just a few months, reflecting on his experience of having five actions dismissed
in a six-day trial.
For a young lawyer, having a mentor is as important as mentoring law students,
graduates or even high school students who are interested in law.
Many future lawyers have few or no connections to lawyers before beginning
a career, and the impact of a mentor can leave a lasting impression
with a young lawyer.
The CBABC has a Student Mentoring Program that links law students
from the University of British Columbia, University of Victoria and